Toby Bradford
Founder & Managing Director
As the founder of Unmaze, Toby brings extensive leadership experience from global eCommerce businesses in Australia and the UK, with deep expertise in Amazon strategy and advertising.
Toby was a key member of the Amazon.com.au Retail launch team, and later also launched Amazon Advertising in Australia. He has rare insight into both sides of the Amazon equation (having worked as both a supplier and a buyer), and leverages his insider knowledge to deliver a service that is both personalised and informed by proven strategies.
Recognising the critical importance of direct Amazon experience to client success, Toby has built a leadership team that is entirely comprised of former Amazon employees. With their hands-on insight from managing major Amazon channels, Toby and his team guide clients through complex marketplace challenges and driving optimised growth.
Toby's commitment to demystifying Amazon and making it accessible for brands underpins Unmaze’s practical, results-driven approach.
